What is LOSS AVERSION

Most people don’t realize they’re running from loss rather than chasing SUCCESS.

That’s the power of a term called Loss Aversion because the pain outweighs the pleasure. Losing $100 feels worse than the pleasure of gaining $100.

Real life examples:

• Staying in an outgrown job

• because leaving feels like losing security.

• Putting up with relationships that are draining or toxic

• because walking away feels like losing time, history, identity.

• Holding onto bad investments

• emotional, financial, personal

• to avoid admitting, “this didn’t work.”

The take away:

Loss aversion doesn’t just influence decisions... it distorts reality. So here is a good reminder: Short-term: Loss aversion can protect Long-term: Loss aversion limits success